International sporting events have introduced various foods to a global audience. The 2002 World Cup, co-hosted by South Korea, showcased the country's crispy fried chicken. This trend continued at other tournaments, with visitors to South Africa in 2010 trying biltong, a type of dried meat.

Further information on this topic is available from KVIA ABC-7 and CNN, including an article by Amy Gunia that explores this phenomenon in more depth.