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The El Paso

Welcome to the first holiday season of the agentic era: How brands are preparing

Welcome to the first holiday season of the agentic era: How brands are preparing
Photo: KVIA ABC-7 · view original

By Anita Little for Shopify Somewhere, someone this holiday season will type something along the lines of, “present for my 8-year-old niece who is obsessed with sharks but somehow already owns everything shark-related” into an AI agent. A few seconds later, a recommendation may surface for a scie...

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