Skip to content
The El Paso

What beauty brands need to know about the rise of values-driven shopping

What beauty brands need to know about the rise of values-driven shopping
Photo: KVIA ABC-7 · view original

A shopper stands in front of a shelf filled with nearly identical products. The ingredients may look similar, and the promises may sound alike, but one factor often shapes the final decision: values. Those priorities might include vegan or cruelty-free products, organic ingredients, sustainable s...

Sources and story details