Restaurant chains are experiencing differing fortunes, with some expanding and others contracting. Growth-driven brands such as Culver's and Texas Roadhouse are opening new locations, while legacy brands like Wendy's and Papa John's are closing some.

A study by SOCi.ai compared expanding and contracting restaurant brands, finding a correlation between local digital presence and footprint. The study found that growing chains had a higher average visibility score than contracting ones.

Further details on the study's findings are available, including the specific scores and areas where the gap between expanding and contracting brands was most pronounced.