José Luis Esparza Güicho was a Mexican influencer known as "El Piturris." The origin of his nickname dates back to his childhood. His father, who was drunk at the time, tried to call him "Pirruris," a famous television character, but instead said "Piturris." The nickname stuck and was used by his family and later on social media and his podcast, La Guarida.

Further details about Esparza's life and death are available from the source. His podcast had been active for about a year before his death.

More information about "El Piturris" can be found through CNN reporting by Mauricio Torres.