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Why technology buyers are putting more emphasis on proof before making big investments

Why technology buyers are putting more emphasis on proof before making big investments
Photo: KVIA ABC-7 · view original

By Kara Rudy for MarketDesign Consulting Technology companies have spent years encouraging customers to move faster. Adopt the cloud. Modernize infrastructure. Strengthen cybersecurity. Automate operations. Experiment with artificial intelligence. Buyers have heard the message. But many are appro...

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