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Why unified commerce is replacing traditional e-commerce operations

Why unified commerce is replacing traditional e-commerce operations
Photo: KVIA ABC-7 · view original

Buying now often starts before a shopper goes looking for a retailer, since a short video can put the product and the buy button on the same screen. AP reported in 2023 that TikTok Shop brought that behavior into the U.S. mainstream with a Shop Tab and affiliate videos, turning social content int...

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