business
World Cup fever boosts soccer jersey sales for El Paso shops
By Rosemary Garcia at KVIA ABC-7
· June 25, 2026
· 2 min read
EL PASO, Texas (KVIA) — Some Borderland businesses continue to experience a boom amid the ongoing World Cup. Many soccer fans have been on the hunt for soccer jerseys representing their favorite team.
ABC-7 spoke with VI Sports in Downtown El Paso , a sporting goods and sportswear store in the ...
Key takeaway ABC-7 spoke with VI Sports in Downtown El Paso, a sporting goods and sportswear store in the heart of the city.
Why this matters in The El Paso
The surge in soccer jersey sales at El Paso shops like VI Sports in Downtown El Paso reflects the city's strong cultural ties to the sport. As a border city, El Paso's residents have a unique affinity for teams like Mexico, which is evident in the high demand for Mexico jerseys. The fact that these jerseys sold out quickly, with only limited sizes available, suggests that local businesses may need to reassess their inventory strategies to meet the demand of passionate fans. Additionally, the sale of USA jerseys, which sold out within five hours, indicates a diverse fan base in the city. With each customer spending between $25-50, the economic impact of the World Cup on local businesses is substantial, and shop owners like Jae Yi are working tirelessly to restock popular items and capitalize on the fervor.
About this story
Original reporting by KVIA ABC-7 . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KVIA ABC-7 . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 25, 2026 ·
Source: KVIA ABC-7 ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? EL PASO, Texas (KVIA) — Some Borderland businesses continue to experience a boom amid the ongoing World Cup. Many soccer fans have been on the hunt for soccer jerseys representing their favorite team.
ABC-7 spoke with VI Sports in Downtown El Paso, a sporting goods and sportswear store in the ...
When was this published? This article was first published on June 25, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by Rosemary Garcia at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The El Paso, or browse our daily briefing and topic hubs .
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