Local businesses in El Paso are seeing increased activity due to the World Cup. This surge in interest is particularly noticeable in stores that sell soccer jerseys. Soccer fans in the area are looking for jerseys that represent their favorite teams.

A sporting goods and sportswear store in Downtown El Paso has been mentioned as one of the businesses affected by this trend. Further information about the impact of the World Cup on El Paso businesses can be found through KVIA ABC-7.