local
World Cup viewership is booming in the US as knockout rounds begin
By CNN Newsource at KVIA ABC-7
· June 29, 2026
· 3 min read
By Brian Stelter, CNN
(CNN) — As the knockout rounds of the World Cup begin, Fox and Telemundo can be crowned as two of the biggest winners off the field.
Fox Sports is the tournament’s English-language television broadcaster in the US, and Telemundo is the Spanish-language broadcaster. Both ...
Key takeaway Telemundo reported that its World Cup viewership is “pacing at more than double” the 2022 tournament in Qatar, with audience engagement “at historic highs.
Why this matters in The El Paso
The surge in World Cup viewership in the US has significant implications for El Paso 's sports bars and restaurants, which are likely to see an increase in customers gathering to watch the matches. As the tournament progresses, local businesses can expect to benefit from the heightened interest in soccer, particularly with the US men's national team playing in prime time. The fact that games are being played in more favorable TV windows, such as 8 p.m. Eastern, means that more people will be able to watch and gather with others to cheer on their favorite teams. This could lead to a boost in sales for local establishments that show the games, and may also foster a sense of community among soccer fans in the area. As the knockout rounds continue, El Pasoans can expect to see more lively crowds and festivities at local sports venues.
About this story
Original reporting by KVIA ABC-7 . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KVIA ABC-7 . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: June 29, 2026 ·
Source: KVIA ABC-7 ·
Reading time: 3 min
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What is this story about? By Brian Stelter, CNN
(CNN) — As the knockout rounds of the World Cup begin, Fox and Telemundo can be crowned as two of the biggest winners off the field.
Fox Sports is the tournament’s English-language television broadcaster in the US, and Telemundo is the Spanish-language broadcaster. Both ...
When was this published? This article was first published on June 29, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by CNN Newsource at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The El Paso, or browse our daily briefing and topic hubs .
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