business
World Cup visitors enjoy U.S. culture and cuisine during tournament
By Heriberto Perez Lara at KVIA ABC-7
· June 23, 2026
· 1 min read
DALLAS, Texas (KVIA) -- Millions of people are traveling to the United States for the 2026 FIFA World Cup; some are enjoying not only the matches but also the country's culture, cuisine, and shopping, among other things.
ABC-7 spoke with people from Europe and South America who shared what the...
Key takeaway ABC-7 spoke with people from Europe and South America who shared what the...
Why this matters in The El Paso
As the 2026 FIFA World Cup brings millions of visitors to the United States, El Paso businesses may see a ripple effect from the increased tourism in major Texas cities like Dallas. With the city's unique blend of Mexican and American culture, El Paso could capitalize on the interest in U.S. culture and cuisine by promoting its own distinct flavor of Tex-Mex and Southwestern hospitality. Local restaurants and shops may consider highlighting their specialties to attract visitors who are looking to experience the authentic taste and feel of the region. Additionally, the city's proximity to the border and its rich cultural heritage make it an attractive destination for international visitors looking to explore beyond the major tournament host cities. By showcasing its unique cultural and culinary offerings, El Paso can position itself as a must-visit destination for World Cup fans and other tourists.
About this story
Original reporting by KVIA ABC-7 . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KVIA ABC-7 . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 23, 2026 ·
Source: KVIA ABC-7 ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? DALLAS, Texas (KVIA) -- Millions of people are traveling to the United States for the 2026 FIFA World Cup; some are enjoying not only the matches but also the country's culture, cuisine, and shopping, among other things.
ABC-7 spoke with people from Europe and South America who shared what the...
When was this published? This article was first published on June 23, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by Heriberto Perez Lara at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The El Paso, or browse our daily briefing and topic hubs .
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