local
“¿Y SI SÍ?”: la frase que encendió la ilusión (y el debate ortográfico) en México
By CNN Newsource at KVIA ABC-7
· June 30, 2026
· 5 min read
Por Marisol Jimenez, CNN en Español
Hay frases que no nacen para explicarse, sino para sentirse. “¿Y SI SÍ?” es una de ellas.
Apareció en redes sociales escrita en mayúsculas y con una sencillez engañosa. En cuestión de días, la frase saltó de las pantallas a la calle. Adidas, la marca que vi...
Key takeaway Sin pedir permiso, se ha instalado como parte del ambiente cultural de la Copa del Mundo 2026.
Why this matters in The El Paso
In El Paso , where the US-Mexico border brings two cultures together, the phrase "¿Y SI SÍ?" resonates deeply, particularly among the city's large Mexican-American population. As the 2026 World Cup approaches, the phrase's message of hope and optimism is likely to inspire local fans, who will be watching the Mexican national team with great interest. The debate over the phrase's punctuation, meanwhile, may strike a chord with El Paso's bilingual community, where the nuances of language are a daily reality. As local businesses and residents prepare to show their team spirit, the phrase "¿Y SI SÍ?" is likely to become a familiar sight in the city, from storefronts to social media posts. Whether or not the Mexican team ultimately succeeds, the phrase has already become a rallying cry for the community, capturing the excitement and anticipation that comes with each new World Cup.
About this story
Original reporting by KVIA ABC-7 . The El Paso surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KVIA ABC-7 . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: June 30, 2026 ·
Source: KVIA ABC-7 ·
Reading time: 5 min
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Frequently asked about this story
What is this story about? Por Marisol Jimenez, CNN en Español
Hay frases que no nacen para explicarse, sino para sentirse. “¿Y SI SÍ?” es una de ellas.
Apareció en redes sociales escrita en mayúsculas y con una sencillez engañosa. En cuestión de días, la frase saltó de las pantallas a la calle. Adidas, la marca que vi...
When was this published? This article was first published on June 30, 2026 by KVIA ABC-7 and curated for The El Paso readers.
Who reported this story? This story was reported by CNN Newsource at KVIA ABC-7. To learn more about how The El Paso selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The El Paso, or browse our daily briefing and topic hubs .
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