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Americans are using AI to find local businesses. Most don't trust it yet

Americans are using AI to find local businesses. Most don't trust it yet
Photo: KVIA ABC-7 · view original

By Damian Rollison for SOCi.ai For years, local search followed a rough sequence, driven in large part by the dominance of search as a channel and Google as its dominant provider. A consumer searches using keywords, evaluates a set of results, chooses one, and converts. That model is breaking dow...

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