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How bot traffic is wasting your ad budget and training Google to spend more

How bot traffic is wasting your ad budget and training Google to spend more
Photo: KVIA ABC-7 · view original

Bot traffic is wasting your ad budget in two ways: The money it burns on fake clicks and fake leads, and the damage it does to the data your campaigns learn from. More than half of all web traffic is now automated, and a meaningful share of paid media spend can be exposed to traffic that will ne...

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