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The El Paso

Can you still trust a 4.7-star online rating? How AI is skewing how we choose providers

Can you still trust a 4.7-star online rating? How AI is skewing how we choose providers
Photo: KVIA ABC-7 · view original

When you want to find a new local business, who do you ask? Today, 45% of Americans are turning to an AI assistant to get recommendations for local businesses — up from 6% a year ago, according to BrightLocal’s 2026 Local Consumer Review Survey. It’s a dramatic change in user behavior and shows...

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